1.
About Midjourney
Artificial intelligence technologies are revolutionizing every field in the modern business world, from creative processes to operational efficiency. Midjourney, one of the pioneers of "Text-to-Image" technology, stands out as one of the strongest players in this transformation. By continuing to read, you can find answers to questions such as what is Midjourney, what it does, who uses it the most, is it paid, and how it works, and learn details about Midjourney usage.
As briefly mentioned in the introduction, Midjourney is an AI-based image generation tool used to produce images using text commands. Users describe a scene, object, or concept in writing, and Midjourney generates images fitting these descriptions. In this way, it becomes possible to obtain original and detailed images with just a few words without using any design program. Midjourney's working principle is based on advanced diffusion models. The system semantically analyzes the entered text commands (Prompts) and processes pixels from scratch, turning noise into a clear image using a dataset trained with billions of image-text pairs. The important point here is how clear and detailed the written commands are. The clearer the command, the closer the resulting image is to the desired outcome. Thanks to these features, Midjourney has become a strategic tool for creative directors, UX/UI designers, marketing departments, and digital content creators. It is possible to utilize Midjourney to create poster designs, social media visuals, concept art, illustrations, and even product ideas. Removing creative barriers for both professional designers and users without technical knowledge, Midjourney currently provides service mainly through a command-based interface via a Discord server (A web interface has also started to become active for certain user groups). Users start the image generation process by typing specific commands and view the resulting outcomes in the same environment. Although this structure may seem unfamiliar at first, it offers a practical usage that can be learned in a short time. Over time, it becomes easier for users to produce more detailed and original images with different commands and settings.
In summary, Midjourney stands out as an artificial intelligence tool that supports creativity and accelerates the visual production process. Although it does not completely eliminate professional design processes, it is frequently used in the initial stages of small or large-scale projects as a significant aid in idea development and rapid production phases.
2.
How to Use Midjourney?
Midjourney usage is primarily conducted through the Discord platform. To start the process, you need a Discord account and an active Midjourney subscription. "Prompt" entries starting with the /imagine command trigger the image generation process. To create an image, text commands are written in the designated area, and the system produces images suitable for these commands. The user can choose among the resulting images, create variations, or obtain new results by changing the commands. The clarity and detail of the commands directly affect the quality of the obtained images. Therefore, providing every detail in the visual within the command is the most important key to creating the desired image.
3.
What Does Midjourney Do?
- Helps produce original and creative images from text descriptions.
- Enables the creation of fast and eye-catching visuals for social media posts.
- Accelerates the concept development phase in design and marketing processes.
- Can be used as an idea generation tool in illustration, posters, and digital art works.
- Offers pre-visualization opportunities for product, character, or space designs.
- Makes it easier for users without design knowledge to produce visual content.
4.
Comparison of Midjourney and Microsoft Image Creator (DALL-E 3)
It is possible to see in the table below how Image Creator, which ranks high among Midjourney alternatives, differs from Midjourney in terms of usage method, visual style, target audience, and ease of access.
| Comparison Criteria |
Midjourney |
Image Creator |
| Usage Environment |
Used by typing commands via Discord. |
Can be used directly via a web-based interface. |
| Ease of Use |
Requires an adjustment period upon first use. |
Offers a simpler and user-friendly experience. |
| Visual Style |
Produces more artistic, detailed, and creative images. |
Offers more realistic images suitable for general use. |
| Target User |
Designers, digital artists, and content creators. |
General users, marketing, and office teams. |
| Level of Customization |
Provides professional-level technical control and customization with parameters (--ar, --stylize, etc.). |
Has more limited customization options. |
| Speed and Practicality |
Requires some time and trial for detailed results. |
Suitable for producing images quickly and practically. |
5.
Is Midjourney Paid?
Midjourney does not currently offer a free trial version and provides service with a fully subscription-based (SaaS) model. Different plans such as Basic, Standard, Pro, and Mega are differentiated by features like GPU hours, concurrent processing capacity, and stealth mode. These plans are generally determined by criteria such as monthly usage rights, the number of images that can be produced, and processing time. For those planning to use Midjourney regularly, paid packages offer a more efficient usage.
6.
How Does Midjourney Work?
Midjourney works with an artificial intelligence model that analyzes text commands written by the user. In line with these commands, it produces new and original images by utilizing vast visual datasets on which it has been previously trained. The system presents results according to the style, color, subject, and details specified in the commands, and the user can create new variations based on these results.
